Technology has come down right to our doorstep. A few decades ago, only the rich could afford to buy a computer and even less people could use one. Presently technological innovations have invaded every aspect of our lives. The internet, in particular, has had unprecedented impact on our day to day activities be it communication, business transactions, education and a host of many other areas. One of the areas in which the internet has had a lot impact is media. The media is moving away from conventional areas such as television and radios. Nowadays the internet has become a place to showcase your media and to enjoy what other people have created.

Web video production is the emergence of the internet as a global media center where information can be shared with millions of people within seconds. Web videos are short video clips that are posted on the internet by individuals, groups, businesses or companies for a particular purpose. There are various online video hosts on which individual or business videos can be posted usually at no cost. Some of the most famous web video hosts today are YouTube and Vimeo. The videos can also be posted on social sites like Facebook, on a blog or on a specific website.

Web video production is different from the conventional type of video production for music and movies. This is because it requires very simple equipment to shoot the video. However, it is vital to create a quality video especially if it is for advertisement purposes. The following are some factors to take into consideration when creating a video.

a) Length- Most online users have very short attention spans and will most probably not have the patience to sit through a long video. So keep your video clip short at maximum it should not go beyond five minutes.

b) Script- Most people never put effort into the words said during the clip. Before shooting the clip, sit down and plan what you are going to say. If it is a business video plan, the entire scene and rehearse it. It is best you write down word for word the entire script.

c) Shooting equipment- If you are planning to use the clip for advertisement then go for a proper camera. It does not have to be a Hollywood type camera, just something simple that is not a phone camera.

d) Lighting and sound- Prepare the location of the shooting. Ensure that the lighting is uniform and appropriate for the scene. For the sound, ensure that there is no echo and that the sound quality in all the scenes in the same clip is the same.

e) Where to post it- once you complete creating the clip, edit it and then post it on an online location where many people will see it. This can be YouTube, Facebook or your blog.

Once you post your video, it is good to follow its progress. If it is not receiving enough views then you may want to change the keywords used to name it.