Musical.ly users opened their phones to a big surprise today since they found the app replaced with a new logo and name: TikTok. The app was bought by Chinese company ByteDance in November 2017, which absorbed Musical.ly into its Musically Tiktok App this morning. Existing Musical.ly users have been migrated over to their new TikTok accounts, which have been updated with a new interface yet still retains the main feature of both apps: short-form videos up to 15 seconds.

Teen karaoke app Musical.ly, that have just reached a milestone of 100 million monthly active users, is a component of ByteDance’s larger strategy to get into the united states market. Within the first quarter of 2018, TikTok was the world’s most downloaded iOS app, according to a report from US research firm Sensor Tower. TikTok will always be a standalone app in China, where it operates as Douyin and boasts over 300 million monthly active users. You could have even seen Douyin clips floating around before: maybe in the form of the “Karma’s a bitch” makeover meme that went viral earlier this year, or news of Peppa Pig getting banned from the platform due to her status being a “subversive gangster icon.”

Some Musical.ly users are welcoming the modifications, and some are debating how to identify themselves going forward: musically is now “tik tok” however i will be a muser. not really a clock. With Vine successor v2 “postponed indefinitely,” TikTok seems like the nearest thing we’ll be able to having Vine back. But although Musical.ly and TikTok are both platforms for sharing 15-second videos, TikTok will likely be missing a crucial part of the Musical.ly history, which had been built on teens lip-syncing and dancing to music. All the features to make karaoke videos are still there, but rebranding the app with an all new name and forcing the existing Musical.ly users to migrate to an alternative platform is a move which could alienate the initial community. It’ll be approximately the teens to choose whether TikTok’s popularity in China will translate to success in the united states.

Beijing ByteDance Technology will merge teen karaoke app Musical.ly featuring its popular short-video sharing platform TikTok to create one global app under the TikTok brand, in a push to be the world’s go-to place to go for short-form video content and creation. By registering you agree to our T&Cs & Online Privacy Policy

The new app will retain the most common features of both platforms and existing users could have their account, content and fan base automatically migrated for the new TikTok app, that can possess a new logo and interface. The brand new app includes upgrades for instance a “reaction” feature that allows users to respond to friends’ videos directly from the phone and enhanced creative tools, the business said in a statement on Thursday.

“Musical.ly recently reached a new milestone of 100 million monthly active users and that we are excited to enter into a new chapter,” said Alex Zhu, co-founding father of Musical.ly and senior vice-president of TikTok. “Combining Musical.ly and TikTok is actually a natural fit due to the shared mission of both experiences – to produce a community where everyone can be a creator.”

TikTok is actually a short-video sharing platform where users can view and produce quick videos using music, stickers and animations as effects. It was probably the most downloaded non-game app within the Apple app store globally inside the first quarter of 2018, reaching 45.8 million downloads, in accordance with Sensor Tower, the San-Francisco-based mobile app research firm. The China hdiyye of TikTok, called Douyin, will remain as a stand-alone app.

As well as the new app, TikTok is launching a series of new creator programmes to supply users with tech support, performance insights and guidance on growth strategy. Additionally it is launching a whole new safety centre, “to build a web-based experience that feels safe and welcoming,” according to the statement.

Most popular iPhone app Tik Tok hits 150 million daily users in China. Although messaging remains to be the dominant activity in China on mobile, users get more than tripled the amount of time they spend watching short videos during the last year, in accordance with the China Internet Report co-authored by the South China Morning Post, Abacus and 500 Starups.The amount of monthly active users in short video apps in China, where Douyin competes with some other platforms such as Tencent Holdings-backed Kuaishou, doubled in 2017 to 414 million, in accordance with the report. The business, however, has faced a crackdown on content deemed “vulgar” by Chinese authorities and rising interest in more privacy controls to protect minors.