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Since 2010, Instagram has proved itself to become the quickest growing social media marketing platform around! It features a user base of around 300 million and that is certainly set to go up further. So why is it seemingly simple app growing so quickly? Well it all boils down to creativity really, Instagram have discovered new means of sharing content across its platform and making users experience more seamless. As an example, Instagram Likes And Followers were launched to rival snapchats, permitting users to supply disappearing pictures or videos.
Sounds simple right? Well that’s because it is. Instagram presently has more sway over-all its users who might have been using snapchat in tandem to the own app, reducing the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and passing it on a chat element to the app, letting it compete with the other direct messaging platforms. Innovation like because of this , for Instagram’s sudden growth.
Instagram is the ideal app to talk about content via visual imagery. Its audience are young, educated and extremely into shopping. This will make content creative, exciting and fast moving. It has a different feel to platforms like Twitter and facebook, with focus on visuals rather than words. However, studies have shown that, like Facebook, it is actually used daily, this will make to get a loyal and highly active user base.
This capability to capture a younger more creative audience is sounding the alarm bells of major companies trying to advertise on social media marketing. Rich in usage, there will surely be increased fascination with advertising on the app. However, competition is going to be ripe and businesses must find creative methods to out compete their rivals within the visual realm of social media marketing.
Needless to say, if you would like utilize this to promote your business or even a product, then you must consider how. This is a visual platform and so goods are generally much easier to market that services. But services are certainly not impossible to advertise on the app, finding exciting ways to give life your service will catch the attention from the Instagram user.
Hashtags are usually used on Instagram and having in on trends as well as starting your own is a sure way to engage a crowd, in a similar method to Twitter. However, one must make sure to match the hashtag to kgrhei visual content you provide, so it isn’t as easy as other apps designed to use this technique.
Instagram is predominately a mobile app, so content has to be easy to read and continuously updated to get a mobile data, hungry demographic. Only new and fresh content will attract attention.
Finally, Instagram stories are a great way to personally engage with your audience, lasting only 24 hours. Stories should be used to keep potential customers updated daily on the business and reveal behind the scenes content to help make the consumer feel like these are area of the company.
Instagram could be used to market just about everything, using a creative mind as well as a committed team, you could make quite the buzz around your brand! With a young, educated audience making use of the app on the mobiles daily, anybody can only predict sustained growth and loyalty looking at the users. You will have increasing possibility to use this app for business purposes as well as the advice from this writer is to get in while its hot! It is going to only get bigger consider getting in to the market place before it gets even more crowded.