You will find numerous independent artists and people need to pay attention to one thing: gaining new fans! Yes, even more than money, we must have men and women to hear us and tell their friends concerning the mind-blowing new band they discovered. Getting our music put on Spotify is a critical step in this method.
Unless you’ve been living on Cloud 9, you’ve heard about Spotify and its “freemium” service. You’ve also heard how Spotify has brought the social networking by storm. Every time among my pals listens to your song, it pops up on my Spotify, Facebook, Twitter, and whatever other social accounts I have; ex: “Hey! Nicklas just joined Spotify and listened to Weasel… ” You get the idea.
So despite the fact that the money you make per stream (per play) is under a penny, the exposure potential is worth it. And fortunately for indie artists like yourself, it’s pretty simple to obtain your music onto Spotify.
At this time, you may be signed to your label. If so, your music may be on Spotify already. If this isn’t, call your rep and ask if they’ve uploaded your music towards the service. When they haven’t and you want them too, give the order! (in a nice way). Also, make certain they send Spotify your press kit packed with a bio, photos, contact info and anything else that creates you get noticed. Simple enough, right?!
In case you are an unsigned artist, that’s okay because there are a lot of approaches to upload your music without a label. However, buy spotify plays cannot negotiate together with you directly. Why not? I’m sure it’s one of many stipulations with their agreement using the majors. Nevertheless the option is still fairly simple. You need to select a distributor like Tunecore, CDBaby or DittoMusic. I’ve written overview of these distributors so you can save some time and keep rehearsing.
Once you’ve created your account using a distributor or signed a label agreement, your music will be uploaded onto Spotify within 4-six or seven weeks. But there is still try to be done, which leads us to:
Spotify doesn’t always receive your awesome press kit, so just as a backup, develop a profile at allmusic.com. Spotify will search for you there when they don’t get a bio.
Now that each of the tedious stuff is done with, it’s time to let your fans know Spotify is going to be sporting your tunes soon! Think of cool promo posts on Facebook, Twitter and MySpace. Create a promo video for the YouTube channel. Just experienced a sweet idea: write a song only for your Spotify release and hook it up for your posts! Ex: “Can’t wait to see our fans on Spotify. We’ve recorded a song just for you guys! Visiting your Spotify account soon!” Fans will eat it!
Okay, you can find a couple of tedious items to accomplish still. No site is complete anymore without clickable logos. As soon as your music is on Spotify, download the service’s logo at iconfinder.com. Next, search for your band profile on Spotify (several options can come up, including “Top Hit, Tracks, Playlists”… you need to choose the link under “Artist”). While hovering over your artist profile, right click and select “Copy Spotify URI.” Last, combine the URI using the Spotify logo by adding it to your site or blog sidewall by creating an “Image Widget.”
Another hip promo you can use for Spotify is definitely the “Spotify Play Button.” This feature enables you to post songs onto your website and blog. First, right click any song, album or playlist in Spotify you intend to promote and as soon as ioyesv select “Copy Spotify URI.”
As an example, let’s post this URI for your blog. Open up your website, write something in your hungry fans in html mode: (“We know you guys want a sneak peak in our upcoming album. Here’s the first track to suit your needs! Share it with your friends!”). Next, post the hyperlink and add a salutation.
Even though Spotify is going to help gain fans to your awesomeness, it can’t be the beat-all, end-all solution! For the band to achieve success, you have to practice modern marketing, which suggests utilizing multiple vehicles. Helping you to succeed is our responsibility at musicmunch.com. Visit us for additional tips!