Astrology is a meme, and it’s spreading in that blooming, unfurling way that memes do. On social networking, astrologers and astrology meme machines amass tens or tens of thousands of followers, people joke about Mercury retrograde, and categorize “the signs as …” literally anything: cat breeds, Oscar Wilde quotes, Stranger Things characters, types of french-fried potatoes. In online publications, daily, weekly, and monthly horoscopes, and zodiac-themed articles flourish.
This isn’t the very first moment โหราศาสตร์ยูเรเนียน had and it also won’t become the last. The practice has been around in various forms for thousands of years. Recently, the newest Age movement from the 1960s and ’70s was included with a heaping helping in the zodiac. (Some also make reference to the New Age since the “Age of Aquarius”-the 2,000-year period after the Earth is said to move to the Aquarius sign.)
In the decades in between the New Age boom and now, while astrology certainly didn’t disappear-you might still regularly find horoscopes within the back pages of magazines-it “went returning to being a little bit more in the background,” says Chani Nicholas, an astrologer located in Los Angeles. “Then there’s something that’s happened during the last five-years that’s given it an edginess, a relevance for this some time and place, which it hasn’t had for a good 35 years. Millennials took it and run by using it.”
Many people I spoke to for this piece said they had a sense that this stigma connected to astrology, while it still exists, had receded since the practice has grabbed a foothold in online culture, especially for young people.
“Over the past two years, we’ve really seen a reframing of New Age practices, very much aimed toward a Millennial and young Gen X quotient,” says Lucie Greene, the worldwide director of J. Walter Thompson’s innovation group, which tracks and predicts cultural trends.
Callie Beusman, a senior editor at Broadly, says traffic for your site’s horoscopes “has grown really exponentially.” Stella Bugbee, the president and editor-in-chief from the Cut, says a normal horoscope post on the site got 150 percent increased traffic in 2017 than the year before.
In some ways, astrology is perfectly best for the web age. There’s a low barrier to entry, and nearly endless depths to plumb if you believe like falling down a Google research hole. The accessibility to more in-depth information online has given this cultural wave of astrology a specific erudition-more jokes about Saturn returns, fewer “Hey baby, what’s your sign?” pickup lines.
A quick primer: Astrology is not a science; there’s no evidence that one’s zodiac sign actually correlates to personality. Nevertheless the system possesses its own type of logic. Astrology ascribes meaning for the placement of molzct sun, the moon, as well as the planets within 12 parts of the sky-indications of the zodiac. You likely know your sun sign, the most famous zodiac sign, even if you’re no astrology buff. It’s based on in which the sun was on your own birthday. However the placement in the moon and all the other planets during the time and location of the birth adds additional shades to the picture of you painted by the “birth chart.”
“The kids nowadays and their memes are like the ideal context for astrology.” What โหราศาสตร์ are meant to do is provide you with information about just what the planets are performing right now, and in the future, and just how all that affects each sign. “Think in the planets being a party,” explains Susan Miller, the popular astrologer who founded the Astrology Zone website. “You could have three people talking together, two might be over in the corner arguing, Venus and Mars may be kissing each other. I must make sensation of those conversations which can be happening each month for you.”