Press releases can produce major added benefits in marketing and PR, even when they do not achieve placements in main media outlets. Savvy PR departments and agencies use best press release distribution service to disseminate news releases, as each delivers distinctive advantages. Paid services promise media placements and syndication, while free services secure valuable links for web traffic.
Most companies, non-profits and PR agencies utilize paid subscription services like Business Wire to make sure their pr releases appear in leading publications. The subscription services have arranged for automatic publishing of news releases in hundreds of websites on the internet – thereby virtually guaranteeing placements for clients’ news releases. Even more importantly, news releases often serve as the foundation for journalist-written articles in prominent, high-circulation news publications. Because of this, news releases distributed by subscription services often achieve high rankings in the search engines News search engine results.
Why Free Press Release Services Still Matter – Free services usually publish the production on their site and seldom hold the syndication/distribution clout of the paid services. The main benefit of free sites is their capability to build on keywords, links, tags and meta-tags – which all contribute to the traffic on your own website as well as your website’s rank.
These links all enhance the variety of total inbound links in your site, which page rankers like Google Page Rank and Alexa take into consideration when rating websites. As Bruce Clay, founding father of Bruce Clay, Inc. marketing optimization agency, explains:
“Pr releases have existed forever plus they are still good for whatever they were originally designed for: traffic and branding.”
Google’s recent link scheme guidelines have driven controversy about whether releases build SEO. Google frowns upon linking keywords as anchor text in news releases and wants them tagged as “nofollow” to make sure they do not have value for search engine optimization. However, “navigational links” designed to use anchor text of your own domain name, company name or product name tend not to apjflz to get tagged “nofollow” and a lot likely still produce search engine optimisation value.
Matt Cutts of Google notes that he “wouldn’t expect links from press release websites to help your rankings.” However, in response to Cutts’ statement, a report by SEO Consult proved that links in releases may have direct SEO benefit.
Whether release links boost SEO or not, something remains certain: publication on the free press release site – in particular those with higher rating page ranks – generates traffic and readership.
Both paid and free news releases could also positively influence online reputation. Announcements of the latest products, services and promotions present positive information searching results that will rank highly and thus push down any negative comments and posts within the listing of search engine results. Pushing negative articles off page one of search engine rankings is really a major objective of online reputation management programs.
A successful distribution plan also requires media monitoring to follow the news release’s placement. An effective media monitoring service will clip the publications that reported the press release, monitor conversations concerning the company or products after the release, and appraise the reach and reader sentiment of the press release.