We all like free, right? However, there is normally a catch. Not this time. An instrument I’ve found indispensable for creating and managing website marketing campaigns is MailChimp.
For people who distribute an e-zine, newsletter, group email, or current specials via email, MailChimp is a internet based marketing campaign manager. Managing email groups and campaigns with Microsoft Outlook or webmail (Yahoo Mail, GMail, etc) can become tedious quickly because that’s not what they are created to do. While they were made to send email, and do it very well I may add, MailChimp is made specifically to control email campaigns.
One serious shortcoming of employing Outlook, GMail, etc, is definitely the inability to email individual recipients directly without recipients seeing other recipients. Sure, we probably know the BCC trick, whereby you email one recipient, usually yourself, then BCC, or BLIND Carbon Copy, all others.
Yes, this crude method works, however, you cannot easily personalize the e-mail. Isn’t it correct that we love to to find out and have come to expect our name in the message’s opening greeting. We might even judge our initial impression from the message on that greeting, something like:
Research by Free Gmail Templates examined about 24 billion emails and found that subject lines with the recipient’s first and/or surname were opened more often than those without. The very best emails had both the first and last name, though those which only used the final name were strangely more effective than emails that only used the initial name.
The effectiveness of first name personalization varied based upon industries. Personalized emails brought to individuals in the government were opened 92% more frequently than usual while there was clearly 45% difference for your creative services/agency industry. There have been results in all sorts of industries such as software, art, retail, and entertainment, but became ineffective within the legal industry with a -31% open rate.
Another serious shortcoming of using Outlook, GMail, etc, is the lack of ability to track how many recipients opened your newsletter. You visited everything of producing an outstanding marketing strategy, so why not get the maximum benefit? From MailChimp’s online dashboard, you are able to view the amount of opened it, didn’t open it, how many clicked on the content, etc. This is just btwqcf tip of the iceberg, but you will notice how powerful and useful this data may be for the e-zine or newsletter advertising campaign.
Another shortcoming is that traditional email lists did not allow recipients to unsubscribe, well, short of emailing you asking to be removed. MailChimp provides an unsubscribe link within the footer in the message. I understand, you could be thinking, ‘I don’t would like it to be simple to allow them to unsubscribe’, but I would prefer recipients who do not find value in the newsletter to unsubscribe instead of deleting your message I worked so hard to create. I would personally also prefer to have a realistic variety of active subscribers too, as opposed to active deleters.
Out of this comparison, I am hoping you will see why I personally use, and recommend, MailChimp for online e-zine and newsletter marketing strategy management. For those who have lower than 2,000 recipients and send under 12,000 emails per month, you qualify for their free account too, with no catch.