If you have followed us on Facebook at any point in time, there’s a good chance you’ve seen this strange word pop up in your news feed. You may have no idea, however, in regards to what this term means or the actual way it relates to design. Originally a professional printing company in the 1950s, Pantone didnt gain much recognition until 1963 once they introduced the worlds first color matching system, an entirely systemized and simplified structure of precise mixtures of various inks to be used in process printing. This technique is commonly referred to as the Pantone Matching System, or PMS. Lets take a brief look at the advantages and disadvantages of utilizing Pantone Color Book.
Any company professional is knowledgeable about the term CMYK, which is short for the four common process colors (cyan, magenta, yellow, and black) found in most professional printing. Much like once you were a kid mixing red and yellow finger paint to make orange, CMYK colors are produced by mixing different percentages of these four primary pigments. CMYK printing is both inexpensive and efficient, making it perfect for printing brochures, catalogs, or anything else with lots of images. However, CMYK colors are not always consistent across jobs or printers, raising an extremely common question: How do I illustrate to my printing company the exact colors that ought to be within this project? Sure, you could send a graphic via email, but everybody knows that virtually any color wont look the same on paper because it does on-screen. Thats where Pantone comes in.
The PMS was made to serve as a standard language for color identification and communication. When you say for the printer, I want to print an orange 165C, you can be sure that he knows exactly what color you mean. Also known as spot colors, Pantone colors are precise and consistent, and are often used in relationship to corporate identities, so that you can insure the brand will not differ from printer to printer. Each Pantone color can be referenced in a swatch book which has specific numbers for each and every color, plus a CMYK breakdown that best represents that color.
Hopefully this sheds some light about what may have been a mysterious thing called Pantone, and maybe our colors of the week may have more significance to suit your needs. Our minds learned how objects need to look, so we apply this data to everything we percieve.
Take white, for instance. Magazine pages, newspapers, and printer paper are common white, but if you lay them together, youll notice that the each white is really quite different. The newsprint will show up more yellow, and near the newspaper the printer paper will likely look even brighter than you originally thought. Thats because our eyes have a tendency to capture the brightest portion of the scene, consider it white, and judge all other colors relative to this bright-level.
Heres an excellent optical illusion from Beau Lotto that illustrates how our color memory can completely change the appearance of a color. The shades a physical object absorbs and reflects is dependent upon its material could it be metal, plastic or fabric? as well as the dyes or inks used to color it. Changing the fabric of the object or perhaps the formulation in the dyes and inks will change the reflective values, and for that reason color we percieve.
Take into consideration assembling headphones with parts that have been created in different plants. Getting the same color on different materials is not easy. Just because the leather ear pads, foam head cushion and printed metal sides seem to match under factory lighting doesnt mean they will likely match beneath the stores fluorescent lights, outside in the sunshine, or perhaps in the newest owners new family room.
However its very important for the consumer which they DO match. Would you have a bottle of vitamins if 50 % of them appear a shade lighter as opposed to others? Would you cook and eat pasta if you open the box and half eysabm it really is a lighter shade of brown? Probably not.
In manufacturing, color matching is essential. Light booths let us place parts next to each other and change the illuminant so we can see the way the colors look and if they still match minus the mind-tricking outcomes of surrounding colors.
The center squares on the top and front side of the cube look pretty different orange on the front, brown on the top, right? However when you mask the remainder of the squares, you can see both are in reality identical. Thats because our brain subconsciously factors inside the light source and mentally corrects the colour on the front of the cube as shadowed. Amazing isnt it?
Without a point of reference, we each perceive color in our own way. Each person pick-up on different visual cues, which changes how we interpret and perceive colors. This really is vital that you understand in industries where accurate color is crucial.