So, you’ve got an idea and you’re ready to try to communicate. To begin with, decide if your invention details may be communicated or otherwise not. Ask your patent attorney should it be ok. If you have, then you need InventHelp Commercials. Precisely what is a press release? In a nutshell, it’s a short, to-the-point news story that seeks to indicate the newsworthiness of a person, product or event. Pr releases are then e-mailed, snail-mailed or faxed to editors in the hopes that the publication will pick-up the story.
The sad truth is editors are bombarded with press releases. If you wish to keep yours out from the trash bin, here are some simple tips: Don’t write an ad. Editors are notoriously picky folks. The very last thing they would like to take a look at is actually a screaming advertisement masquerading being a press release (think along the lines of: “NOTHING ELSE Want It ON THE MARKET!!!!”) Revenue for publications is based on advertising revenue. This makes them very uninterested in publishing an ad to your product free of charge!
Arrive at the point. Focus on the newsworthy element of your invention. Describe how your invention solves a problem. And attempt to think beyond simply: “It saves time and money.” Be specific…This idea will stop you from losing your keys, etc. While a communications product, the iPhone, garnered Time magazine’s Invention of the Year honor, the transportation sector also saw a vast quantity of invention accolades also.
I could remember, as I’m sure a lot of you are able to, when “bigger is better” was synonymous with cars and private transportation. Today, should there be this kind of huge give attention to green energy and carbon emissions, “compact” is the new Cadillac. Just turn on the television during any prime-time show and you’re very likely to see a hoard of hybrid SUV commercials, pitches for incandescent lights and recycling promotions.
Time magazine certainly noticed the trend since they included numerous “green” transportation choices on their annual Best Inventions of the Year list. Here are two to keep an eye out for inside the future years: The Venturi Eclectic car runs solely on wind and solar power. Plus, the Venturi doesn’t need to be “refueled” with hydrogen or ethanol. This French-produced, three-seat concept car arrives outside in 2008. The City Car from MIT’s Media Lab is really a two-seater, InventHelp Products that may be looked at coming from a designated location, then returned (such as a cart) to any other station within the city. Due in 2011, this innovative concept could reduce another massive problem in mass transit – parking.
With all the way things are going, expect more big changes in how we communicate and how we receive around. Be sure to have a look at our next InventHelp blog, where we’ll explore more transportation innovations, including a new method to fly in design!
Choose your magazines carefully. Say you’ve got a brand new fishing invention. Seems logical to send out it for the editor-in-chief at Sports Illustrated, right? Not really. Because larger, commercial magazines are usually looking for news about products already on the market, you could miss your target market altogether. Namely manufacturers and marketers, who debthr to read industry-specific trade publications. So as opposed to Sports Illustrated to your invention, why not consider using a trade publication like American Sport Fishing? This is when business information about new inventions might be acquired by an editor.
Go to a pro. Publicity is really a time-consuming marketing activity, which is the reason publicity releases are contained in inventhelp innovation to industry services. If you’re not just a client, you may want to consider getting a publicity firm that may handle the writing and distribution of releases to suit your needs. Most companies charge through the word for such services so make sure to find out about pricing up front.